Straight answers on SEO, web dev, and growth.

SEO

SEO vs AEO vs GEO: what's actually different

Search engine optimization, answer engine optimization, and generative engine optimization all sound similar. Here's what each one actually targets, and why you probably need all three.

9 min read

Technical SEO

What is schema markup, and does your site actually need it?

Schema markup is the structured data that helps Google (and now AI assistants) understand what's actually on your page. Here's what it does, and how to tell if yours is missing.

7 min read

Web Development

How much should a business website actually cost in India?

Website quotes in India range from ₹5,000 to ₹5,00,000+ for what looks like the same thing. Here's what actually drives that price gap, and what to ask before you pick a number.

8 min read