SEO, AEO and GEO are converging — your marketing should be built for all three at once.
Search behaviour has split three ways: traditional Google results, AI-generated answers (Google AI Overviews, ChatGPT, Perplexity), and social discovery. Optimizing for only classic SEO means missing how a growing share of people now find businesses through AI answer engines.
Nexa Codex structures content and schema markup so it's citable by answer engines (AEO/GEO) — clear, structured, factual answers that AI tools can quote — while still targeting classic ranking factors and a fast, usable on-site experience (SXO) that keeps visitors converting once they land.
Everything runs against reported numbers: rankings, AI citations where they're trackable, and leads — not follower counts or vanity impressions.
What a digital marketing engagement includes
- Technical SEO audit and on-page optimization
- Schema markup (FAQPage, Service, Organization, BreadcrumbList) for AEO/GEO citability
- Content structured for AI answer engines, not just keyword density
- Search experience (SXO) fixes — speed, clarity, conversion paths
- Social media content calendars and paid social management
- Monthly reporting against rankings, traffic and leads
What AEO, GEO and SXO actually mean for your site.
Beyond classic keyword SEO — built for how search itself is changing.
Technical SEO foundation
Crawlability, site speed, mobile usability and internal linking — the fundamentals that both classic and AI-driven search still depend on.
AEO — answer engine optimization
Content and FAQ schema structured so tools like ChatGPT, Perplexity and Google AI Overviews can cite your business directly in an answer.
GEO — generative engine optimization
Clear, factual, well-sourced content that generative AI systems can confidently reference — llms.txt and structured data included.
SXO — search experience optimization
What happens after the click matters as much as the ranking — fast loads, clear CTAs and a path to conversion, not just traffic.
Social media that supports search
Content calendars and short-form video that build the brand signals search and AI systems increasingly weigh.
Reported against leads, not vanity metrics
Monthly reporting tracks rankings, qualified traffic and actual enquiries — not follower counts or impressions alone.
Digital marketing (SEO, AEO, GEO) questions
What's the difference between SEO, AEO and GEO?
SEO targets classic search engine rankings. AEO (answer engine optimization) structures content so AI tools like ChatGPT or Google AI Overviews can pull it into a direct answer. GEO (generative engine optimization) is the broader practice of making content citable and trustworthy to generative AI systems. We build for all three together since they share the same foundation — clear, structured, factual content.
Can you actually improve how often an AI tool mentions our business?
We can meaningfully improve the odds by structuring content, FAQs and schema markup the way answer engines are known to prefer, and by publishing an llms.txt file — but no agency can guarantee a specific AI citation, since these systems don't publish ranking rules.
How is SXO different from regular SEO?
SXO (search experience optimization) focuses on what happens after someone clicks through from search — page speed, clarity, and a clear path to the action you want them to take — because ranking traffic that doesn't convert isn't worth much.
Do you handle paid social as well as organic?
Yes, we can run paid social alongside organic content and SEO, reported against the same lead numbers so you can see what's actually working.
More from Nexa Codex
Want to show up in Google, AI answers and social at once?
Send us your site — we'll audit where you stand on SEO, AEO and SXO.