Most businesses have data — very few have it in a form anyone can act on.
Analytics tools are usually installed but rarely configured to answer the questions that matter — which channel actually drives leads, where customers drop off, which products or services are worth doubling down on. Nexa Codex sets up tracking around your specific decisions, not a generic dashboard template.
We build reporting dashboards that pull from your website, app and business systems into one place, so you're not manually stitching together numbers from five different tools every month.
Where useful, we also set up conversion and event tracking (GA4, server-side tracking) so you can see what's actually working across marketing, product and operations.
What a data & analytics engagement includes
- Analytics and conversion tracking setup (GA4 and beyond)
- Custom dashboards pulling from multiple data sources
- Event and funnel tracking around key business actions
- Monthly or real-time reporting structured around your decisions
- Data cleanup for spreadsheets and legacy systems
- Training so your team can read and act on the dashboards
What makes analytics actually useful, not just installed.
The setup decisions that determine whether data drives decisions or sits unread.
Tracking tied to real decisions
We set up events and goals around the specific questions you need answered, not a generic analytics install.
One dashboard, not five tabs
Data from your website, app, CRM and sales systems is pulled into a single view instead of manual cross-referencing.
Funnel & drop-off visibility
See exactly where visitors or customers are dropping off in a process, not just top-line traffic numbers.
Clean, structured data
Messy spreadsheets and legacy exports get cleaned and structured so reporting on them is actually reliable.
Real-time where it matters
Time-sensitive metrics — leads, orders, uptime — can be surfaced in near real-time instead of a monthly PDF.
Built so your team can use it
Dashboards are designed for the people who'll actually read them, with a short walkthrough so nobody's guessing what a metric means.
Data & analytics services questions
We already have Google Analytics installed — isn't that enough?
A default GA4 install tracks pageviews but rarely the specific conversions or events that answer your real business questions — we configure it around those, and add server-side tracking where ad-blockers or app environments limit accuracy.
Can you combine data from multiple systems into one dashboard?
Yes, that's usually the core of the work — pulling website analytics, CRM data, and sales or operational numbers into a single dashboard instead of five separate logins.
Do we need a data team to maintain this after setup?
No — dashboards are built to be self-serve for a non-technical team, and we can set up scheduled reports so nobody has to log in manually to check numbers.
Can you clean up years of messy spreadsheet data?
Yes, data cleanup and restructuring of legacy spreadsheets or exports is a common starting point before building reliable dashboards on top.
More from Nexa Codex
Sitting on data nobody's turned into a dashboard?
Tell us what decisions you're trying to make — we'll scope the tracking and reporting that supports them.